NewsLifeMedia targets premium market with new quarterly title Donna Hay Fresh + Light
NewsLifeMedia is set to launch an extension to its faith Donna Hay brand with a new quarterly magazines Donna Hay Fresh + Light.
Aimed at the premium luxe-health market, the new title will offer consumers a range of recipes which aim to help them achieve a more balanced lifestyle.
Fiona Nilsson, NewsLifeMedia group publisher of food brands, said in a statement: “Donna Hay is one of the world’s leading food thinkers and through the products she produces for her brand, she creates trends. Fresh + Light is just that, creating a movement around luxe-health that perfectly complements Donna Hay magazine.
“When Donna’s Fresh + Light special issue was released earlier this year, we were confident it would be popular. When the issue sold out and our readers and advertising partners were asking for more, we knew we had to extend the brand and make this a regular part of the donna hay publishing cycle.
