News media ad spend decline slows but falls under $500m in final quarter

Advertising spend in news media fell below $500m for the final quarter of 2018, but decline is occurring at a much slower rate, the News Media Index figures show.

According to results for the final quarter of 2018, total news media spend fell 6% year on year, to revenue of $487.2m. The final quarter contribution resulted in a 6% year on year decline for calendar year 2018, with total revenue from newspaper advertising spend at $1.89b.

News Media Index results for Q4