Newspaper inserted magazines suffer 26% ad spend blow as digital spend continues to rise

Newspaper inserted magazines (NIMs) have lost significant advertising appeal, down 26.7% from this time last year, new figures show.

According to new data from the News Media Index, just $11.9m was spent on advertising within the inserts during the first three months of the year, down from quarter one last year, which was at $16.2m.

This year’s quarter one results show significant decline for the NIMs