Newspaper print ad spend falls by 15% in final quarter of 2017, but digital climbs 8.5%

Zoe Samios

January 31, 2018 1:48

Print advertising spend for the newspaper sector suffered another massive blow in the final quarter of 2017, down by more than 15%.

According to the latest News Media Index figures, print advertising spend fell from $433m in quarter four 2016, to $367.1m in the final quarter of 2017.

The latest figures saw ad spend down for NIMs and print, but an increase for digital

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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1 COMMENTS

Jeremy 31 Jan 18

So print revenues down $66m BUT…,drumroll , digital up $10m

Phew

Thank heavens digital is growing so well
Otherwise this business might be in a bit of trouble

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Newspaper print ad spend falls by 15% in final quarter of 2017, but digital climbs 8.5%

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