Newspapers need to stop being disrupted and start disrupting warns Polish media exec

May 11, 2015 10:32

Grzegorz Piechota speaking at INMA World Congress in New York

Newspapers have spent years being disrupted and must “be disrupters ourselves” and claw back advertising dollars from other media if they are to survive, a Polish newspaper boss has warned.

The head of editorial development for Poland’s biggest paper Gazeta Wyborczaone told an audience of leading newspaper bosses they needed to harness channels like YouTube and target ad dollars which go to mediums like TV

Grzegorz Piechota told International News Media Association (INMA) World Congress in New York they had used the success of Polish Youtuber Sylwester Wardega, whose video Spider Dog drew more than 140m views and whose channel has 3m subscribers, as a model for its own lifestyle channel.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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