NFL marketer to share social media secrets in Mumbrella Sports Marketing Summit keynote

The tricks NFL teams utilise on their social media channels to engage fans, recruit new ones and promote their players and sponsors will be revealed in a keynote session at Mumbrella’s Sports Marketing Summit in June.

Joel Price will be a keynote speaker at the Summit on June 21

Joel Price, who has worked in digital media for the Los Angeles Chargers for the last 16 years, will reveal what the franchise has discovered about the best ways to use channels including Snapchat, Instagram and Facebook to engage and communicate with more than 2m fans.  

And Price, who now leads the Chargers’ digital team, will also delve into how they use the social channels of their players to expand their footprint, and how they help them avoid slipping up on them.