Nick Cummins dances like no one is watching in latest spot for Tradie

March 25, 2021 4:17

Nick ‘Honey Badger’ Cummins has returned in Tradie’s latest marketing campaign, to promote its new range of socks.

Cummins, a former Wallaby and lead on Ten’s The Bachelor, is featured dancing like no one is watching in the outback, in his Tradie underwear and socks.

Cummins has been the face of Tradie’s apparel for a number of years, starring in ads for its workwear, underwear and range of baby clothes. Last year, the brand brought comedic duo The Inspired Unemployed, or Matt Ford and Jack Steel, on board to spruik its new range of toiletries, including body wash and body spray.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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