Nick Kyrgios’ first Australian Open game can’t match Chris Gayle’s Big Bash fireworks

Nick Kyrgios’ first night win in the Australian Open on Seven drew a prime time metro audience of 644,000 viewers, but the tennis bad boy could not match controversial cricketer Chris Gayle’s theatrics in the Big Bash League which drew 1.02m on Channel Ten.

Australia’s big hope in the tournament Kyrgios beat Pablo Carreno Busta in straight sets with Seven keen to promote how its 7Tennis app had broken the previous record for live streams, claiming 550,105 streams on day one of the Grand Slam breaking the previous live streaming record of 488,000 set last year in the Melbourne Cup.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.