Nick Kyrgios swaps tennis for basketball in new global campaign for Old El Paso

Old El Paso have again partnered with tennis star Nick Kyrgios to bring back the #MessFreeChallenge, this time adding a Slam Dunk to display the Tortilla Pockets provide a tidy Mexican culinary experience.

The new campaign, which comes from partner Thinkerbell, shows Kyrgios playing his notoriously favourite sport, dunking a basketball while eating one of the brand’s Tortilla Pockets.

The original campaign last year went viral, with Krygios’ friend and co-tennis player Andy Murray getting involved in the challenge, playing tennis while eating a taco, as well as France’s Gaël Monfils and Ukrainian player Elina Svitolina.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.