Nicole Hetherington and Simon Fowler launch creative consultancy Abel

Creative duo Nicole Hetherington and Simon Fowler have launched their own creative consultancy, Abel Creative.

The consultancy will work as an extension of their clients’ businesses, engaging production companies, marketing teams, PR and design agencies.

Fowler and Hetherington have worked together at With Collective, BMF and Havas

The pair spent three-and-a-half years at With Collective as creative directors, up until March last year – prior to its November merger with Isobar. Together, Hetherington and Fowler have worked at BMF, Havas, Ogilvy and Mather, and Young & Rubicam.