F.Y.I.

Nicole Kidman, Rebecca Gibney top Aussie brand mum survey

May 5, 2011 9:47

Research from Millward Brown has shown that Nicole Kidman and Rebecca Gibney are Australia’s most powerful celebrity mothers. Olivia Newton John, Dannii Minogue and Elle MacPherson make up the top five list of Aussie mothers with the strongest brand pull.

The announcement:

Sydney, Australia, 5 May 2011. Nicole Kidman and Rebecca Gibney lead the list of Australia’s most powerful celebrity mums, in the celebrity + brand (Cebra) index.

The findings come from a survey of 2,000 Australians by Millward Brown, theglobal leader in brand, media and communications research. The study provides an accurate measure of which celebrities are suited to various types of product endorsements.

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