Nicotinell persuades Australians to ‘unsmoke’

Nicotine craving relief brand Nicotinell has told smokers to ‘unsmoke the smart way’ in its latest campaign by Ward6.

The 30-second TV ad shows a man leaving his friends inside a restaurant to go and have a cigarette, until he sees an ‘unsmoke’ sign which results in him crushing his cigarette between his fingers.

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