Nielsen and IAB launch updated video view-time metric

After a complicated start to Nielsen’s foray into video measurement, the company has launched another version, this time with the endorsement of the IAB.

In August 2018 the IAB refused to endorse Nielsen’s video measurement metrics until a two-second qualifier was brought in. Nielsen responded by saying two-second qualifiers would be available in February 2019, but has only just rolled out measurement filters for viewers at both two-second and 30-second viewing thresholds.