Nielsen launches TV Twitter ratings in Australia

March 24, 2014 11:19

Audience measurement company Nielsen has announced it will launch an Australian TV metric based entirely on Twitter data, making Australia the third country in the world to get the service.

The Nielsen Twitter TV Ratings will formally launch in the second half of this year with the company claiming the new tool will allow networks, agencies, and advertisers—to measure, understand and act on program-related conversation on the social media platform.

Head of Nielsen’s media industry group in Australia, Monique Perry said: “We are thrilled to make the announcement that Australia will be the third country globally for Nielsen to launch Nielsen Twitter TV Ratings. We have for some time been working with our clients in this market to understand their needs around TV-related social media engagement and activity – being able to deliver this world-leading solution is a great win for the Australia market.”’

Nielsen’s Australian connected consumers report 2014 found that forty four percent of the online population in Australia participates in social TV conversations.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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