Nielsen reveals Nine and SBS as the affected stations on TV time code discrepancies

December 23, 2014 11:13

Media research company Nielsen has revealed the TV channels impacted by a time code error on up to 250,000 TV ads spots, which ran in the first half of this year.

In a note to affected agencies and networks Monique Perry, head of Nielsen’s Media business, explained it had identified a time stamp issue in its Advertising Information Service (AIS) spot monitoring files.

According to Nielsen, the internal clocks used to allocate time stamps slowed by a few minutes, on a limited number of machines between 1 January and 27 May, 2014 impacting reporting on Channel Nine in Melbourne, Channel Nine in Adelaide, SBS Adelaide and SBS Perth.

Stations and timings impacted by the Nielsen time code error

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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