Nielsen reveals top ad spenders for H1 2022, with government shelling out most ad dollars

August 18, 2022 10:17

Nielsen has today released data that reveals the top ad spenders in the country. The federal election and COVID comeback saw the Commonwealth Government secure the top spot at the list of biggest ad spenders in the first half of 2022.

Victoria’s state government trailed by in second place, followed by homewares giant Harvey Norman and the NSW government in fourth place. Total government spend came to $196.6 million for the first six months of the year.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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