Nielsen survey shows Australian online consumer confidence dropping
New figures released by Nielsen show that Australian online consumer confidence has declined over the last 12 months, and dropped below the neutral mark for the first time since early 2009.
The announcement:
A YEAR OF DECLINE: AUSTRALIAN CONSUMER CONFIDENCE FALLS FOR FOURTH SUCCESSIVE QUARTER
• The economy re-emerges as a top concern for consumers
• Perceptions of local job prospects over the next 12 months worsen
• Consumers still stashing their cashSYDNEY, Australia: November 10, 2011—According to third quarter global online consumer confidence findings from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, Australian consumer confidence slipped a further six points on the previous quarter’s (July) score of 103, to reach an of index of 97, dropping below the neutral 100 mark for the first-time since early 2009. Australia’s index, however, remains nine points above the global average index of 88 (Chart 1). With Australian consumer confidence now in steady decline for a year, Aussies are pessimistic about the health of their country’s economy.
