F.Y.I.

Nielsen to launch online campaign ratings measure

April 3, 2013 12:03

Audience measurement firm Nielsen is to launch a new online campaign ratings measurement system.

The announcement:

Nielsen, a global provider of information and insights into what consumers watch and buy, today announced it will expand the global footprint of its online advertising measurement solution, Nielsen Online Campaign Ratings into the Australia market. Currently available in the United States and United Kingdom, Nielsen Online Campaign Ratings is scheduled to officially launch in Australia in four weeks at Consumer 360 Pacific in May.

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Nielsen to launch online campaign ratings measure

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