Nielsen’s Brand Sustainability Report reveals Australian consumer perceptions of the sustainability efforts of leading brands
After months of focused research, Nielsen has released its first independent Brand Sustainability Report, which ranks how Australian consumers perceive the sustainability efforts of 247 leading brands*.
The Report shows that the top three brands, viewed most favourably by consumers for their sustainability efforts are:
1. Thankyou
2. Tesla
3. Weet-Bix
With support from Dentsu, AANA, and EDGE Environment, Nielsen’s Brand Sustainability Report provides an industry-recognised assessment standard to rate the effectiveness of a brand’s sustainability communication efforts.
Fascinating that Tesla makes the list. They’re not at all a sustainable brand but it’s mental that people perceive them as such.
I wonder if people just think electric car = sustainable / green or if people have bought in to the PR story (it’s likely a bit of both eh?).