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Nielsen’s list of the most valuable brand exposure and assets in sports broadcasting

February 4, 2022 10:09

Nielsen Sport has provided Mumbrella with a list of which sponsor brands generated the highest value exposure through live sports broadcasts across 2021, as featured on yesterday’s Mumbrellacast.

The data comes from the report, Nielsen Sports’ Brand Exposure Value Through Live Sport Broadcasts Report, and lists Telstra at the top of the list. The brand has key partnerships with both the AFL and NRL.

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics
AFL Kia Nielsen Nielsen Sports NRL Scott Gillham Steve Whately Telstra Toyota
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