Nimble Money launches search for chief marketing officer ahead of brand positioning

Financial services company Nimble is looking for a CMO as part of what the company describes as a ‘repositioning strategy.’

Nimble, a short term lending service, achieved notoriety with a series of ads featuring a man in a bunny suit helping out people in financial distress. While the financial services company pulled one TV commercial, the Ad Standards board dismissed complaints against the campaigns in 2015 and the following year.