Nine breached rules by airing gambling ads during children’s film says ACMA

Miranda Ward

March 31, 2017 10:17

Nine has become the first TV network to have breached new rules on broadcasting gambling ads during children’s programming.

Nine claimed the main audience for the film was not children

An investigation by The Australian Communications and Media Authority found six commercials for CrownBet were shown on 9Go! during the kids film The Spiderwick Chronicles.

The Nickelodeon-made film was rated PG – the classification of a program principally directed at children – and aired during the school holidays. But Nine claimed the film wasn’t principally aimed at kids.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

Nic 31 Mar 17

parasites

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Trevor 31 Mar 17

A Nine spokesman said: “It is disappointing to be breached as we believe we interpreted the code appropriately. Today’s finding has provided clarity to ensure we protect our partners’ brands when placing their advertisements. We have now refined our placement protocols to reflect the decision.”

Since when have kid’s books (for under 12 year olds!) been made into films for adults Channel 9?

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