Nine and ABC announce Olympics sub-licensing agreement

Nathan Jolly

July 8, 2024 12:26

Nine and ABC announce Olympics sub-licensing agreement

Nine has announced a sub-licensing agreement with ABC Local Radio to broadcast this month’s Paris Olympic Games.

The agreement allows the network to broadcast across 891 ABC Adelaide, 105.7 ABC Darwin, 936 ABC Hobart, 666 ABC Canberra, DAB+ channels in those markets, as well as on local ABC radio stations across regional, rural, and remote Australia.

The deal augments Nine’s “distribution and commercial strategy in our local markets, ensuring all Australians can access the Olympic Games through their local ABC radio station in regional, rural and remote areas,” according to managing director of Nine Radio, Tom Malone.

The ABC Local Radio network will use its own commentary teams, and will cover every Australian gold medal chance, the Opening and Closing ceremonies, highlights programs, updates of key events, and general replay coverage; and “comprehensive coverage during regularly scheduled news programming.”

In addition, Nine will provide ABC Local Radio with access to its exclusive live, on the ground television, and radio commentary and interviews, as well as those of the IOC.

As Malone notes, “Nine’s talk radio stations have a long history of collaborating with the ABC for Olympic broadcasts.”

All ABC coverage will “acknowledge Nine as the Home of the Olympics”.

ABC Managing Director, David Anderson said: “The spirit of the Olympic Games is about uniting and inspiring people, and I am delighted to provide audiences with access to such an important global event. Regional, rural and remote areas of Australia are home to many past, present and aspiring Australian athletes, and all should have the opportunity to support and be inspired by those at the Olympic Games.

“I look forward to working with Nine to bring the excitement of the games to audiences around the country.”