Nine chasing 40 per cent share as Gyngell takes aim at Ten

Nine CEO Gyngell

Nine CEO Gyngell

Nine Network CEO David Gyngell said he expects the company to win a 40 per cent share of the market by the end of next year, as he claimed Ten is unlikely to recover any time soon, and ruled out paying a premium for he 2016 Olympics during the company’s half-year results presentation.

Gyngell told shareholders a 40 per cent share was a “realistic” goal as he did not expect Ten to achieve the 24 per cent share has been forecast.

“I don’t believe Channel Ten will get anywhere near the share that has been quoted,” Gyngell said. “I do not agree that Ten will get to a 24 per cent share in two years. That gives us confidence that we believe we can get our 40 per cent share in by the end of next year.”

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