Nine ditches SCA for WIN, striking new affiliate deal
Nine Entertainment Co has ended its five year affiliation agreement with Southern Cross Austereo, instead returning to WIN for at least seven years in a deal which will see the regional media company pay Nine about half of its regional advertising revenue.
Nine defected from WIN in favour of SCA in 2016, with that five year deal reportedly worth almost $500 million and ending SCA’s TV brand.
WIN’s affiliation fee will be the same as that paid by SCA: approximately 50% of its regional advertising revenue. From 1 July, the contract will involve the promotion of Nine across WIN’s TV and radio assets, and WIN’s provision of a sales services for Nine in northern New South Wales and Darwin.
