Nine Entertainment and Southern Cross Austereo sign ‘landmark’ affiliate agreement
Nine Entertainment Co., is set to switch its affiliate TV broadcast rights to Southern Cross Austereo from WIN Corporation as of July 1.
Under the terms of the new agreement, hailed in a press release as a “landmark”, SCA will pay Nine 50% of its ad revenues to rebroadcast its content in regional areas in Queensland, Southern NSW and Victoria.
According to the release the companies will also “work together on a number of opportunities to mutually grow their businesses” with the deal set to run for five years.
WOW!!
What happens to Tas? In particular WIN Tas.
Maybe I’ve missed it but it doesn’t seem to get a mention.
Southern Cross there is a 7 affiliate. TDT is their 10, So does the state not get 9 programs down in the new agreement?
Can you imagine the pandemonium on Bruce Gordon’s yacht when he was told the news? ….Assuming the carrier pidgeon survived the journey to Bermuda…
Poor old CTC7 Canberra. CTC7 started off as regional operator until agregation in 1989. It switched from its somewhat 7 logo based focus over the years (under the pathetic guise of Capital TV) to the TEN network which was a welcomed by Canberrans. Now CTC7 (Canberra’s Licensee) will move a third time to NINE. Lets not muck around. All three commercial TV networks are a disgrace and an embarrassment. The voice over promos show the Sydney based networks full of them self. First the ACT & Canberra had to travel the entire 1980’s on VHS just to get proper TV like Sydney. Since the siphoning off of traditional favorites prior to digital tv, Australias commercial tv has been an almost a bigger embarrassment as Sanator Hanson Young, to ordinary Australians. Who cares about drunken footballers and cooking shows. Time for Australian commercial TV to refocus, grow up or die in the face of Internet TV broadcasting.
This is precisely what Bruce Gordon deserves.
The bully in the schoolyard has his just deserts. He can run ‘Matlock’ for 24 hours on WIN with no one watching!
Well done Grant & Nine.
I am so confused!! Where I live we have Win & Southern Cross 10. Does this mean Southern cross 10 will broadcast channel 9 content and Win broadcast Channel 10 content ???
It’s Saturday and there are still people in boardrooms across Australia who are ROFLMAO at this deal. In one particular Sydney based investment group most certainly.
Gordon has been the spoiler in so many deals that would have delivered massive change in Australian media and now is getting his just deserts. The idea that he has been a great media baron is a fiction, he’s just the oldest guy still standing who happened to luck out a couple of times along the way.
If Nine and SCA capitalise on the great portfolio of outlets they have (which Ten and it’s farcical board never saw or understood), they could be the dominant player in the sector, a giant once again.
WIN has no choice unless ‘every night is western night’ again, except to take Ten programming and Ten should be able to extract a premium for that.
As for Tasmania PW, the deal with WIN & SCA down there is basically a joint venture to deliver ‘the extra’ network – which will continue even though direct ownership affiliation might change – Tassie will continue to get all stations.
Congratulations to Hugh Marks at Nine for pulling it off, a master stroke ridding himself of an annoying little burr.
Now back to rolling on the floor and laughing out loud – anyone else’s ribs hurting.
PW – If the experience of Canberra in 1988/89 is any guide, you won’t be getting Nine programs at all. In 1988 the one commercial TV station was taken over by TEN which removed Nine programs from the schedule. It wasn’t until aggregation started in April 1989 and WIN began broadcasting in the region that Nine programs returned to Canberra.
Television in Tasmania, SA and WA will remain the same for the time being
Ha! I’ll just be over here in 2016 watching Netflix guys.
Whats happens to Southern cross TEN viewers in Nothern NSW that are in the same market as NBN Newcastle which Nine owns..?
Oh 2016, you’re so wise!
Makes you wonder about what the ACCC might have to say about NNSW. Two competitors (SCA10 and NBN9) acting in collusion against a third competitor (Prime7). At least the lawyers will have fun with that one!
The northern NSW and Newcastle market won’t see any change. NBN will remain the main 9 network channel, SC Ten will remain as the ten network station and prime television will keep showing the 7 network channels
On Point, you hit the nail on the head, so true. The luck has run out.
John, SCA still own the licence in NNSW, they will continue their affiliation with 10.
SCA have affiliation agreements with all three metros to cover their various markets, so there’s no reason why this won’t continue.
You’re so cool 2016. Can we hang out and eat pulled pork sliders together?
So… how do they move their local branded news services over?
All that money and time spent on positioning brands with personalities. It would be like 10 and 9 news putting their personalities on their competitors news desks…..
Can you imagine the discussions in the news rooms…
Haha Nine have signed with the wireless cowboys !!!! Kerry Packer would be turning over in his grave. Wonder if a 50% deal will be sustainable for SCA, they are walking around like roosters now, wonder where they will be in a couple of years…….
Steve – the SC10 news updates are quite simple, not difficult to change background. Who knows, Deb Wright, looking after regional strategy and the news execs may already be in discussions with SCA. Their newsroom keeps doing the updates they’re required to by law.
WIN news rooms is where there’ll be huge discussions, all on the mainland will be very concerned because the lack of revenue from a 10 affiliation will not sustain local news, no regional affiliate of 10 has sustained this since the 90’s. Bruce doesn’t operate a charity.
Dooni – what do you mean of wireless cowboys? Rhys Holleran and the many of the other ‘regional’ ‘thinkers’ have left SCA, have to be optimistic that leadership is improving for the better now.
What happens to the sales teams?
Hi what will happen to win-gem and win-go and life from july 1? And with one and eleven??