Nine in talks with ITV about Love Island season two, as programming boss rejects claims show was a failure
Nine is considering its options for Love Island Australia season two, after significant learnings the first time around and a concerted effort to tell the market the show was a success.
Despite initial media reports the show was a disaster which failed to deliver on expectations – in terms of reception and audience – programming director Hamish Turner told Mumbrella: “I know exactly what the expectations were for the show, and we delivered exactly what we thought we would on 16 to 39s in the linear space.”
Love Island was a success, insists Hamish Turner
“…we delivered exactly what we thought we would on 16 to 39s in the linear space.”
Wow. That is Nostradamus like.
I bet that wasn’t what they were saying to the ratings company!
“Learnings”… my buzzword bullshit alarm is siloing into a synergistic vortex. I think he means “lemmings”. Reads better.
Also I’ve never watched TV in a linear space. It’s a genre I’m not familiar with. Maybe that’s why I didn’t see Love Island. Although from the Daily Mail you’d think that water coolers round the country were rocking with mad bants about the Love Islanders’ bad bedroom antics.
The show promoted itself as being about perving. Meaning it was competing against the internet. The rest is consequence.