Nine is Australia’s most valuable media brand
Nine is still the one
A list of Australia’s 100 most valuable brands shows just two true media companies in the mix, with a handful of classifieds sites also making the lower reaches.
Commonwealth Bank, Woolworths, and Telstra retain the top three spots in the 2026 rankings — issued by Brand Finance, a global brand valuation consultancy — with Coles and Bunnings making up the top five.
The highest-rated media brand in the list is Nine, at #59, with the Seven Network at #86. There are also three classified businesses in the list: job search portal Seek at #66; real estate listings company REA Group, majority-owned by News Corp; and Carsales.com, which does what it says on the tin. Not one print or digital publication, radio station, or agency made the list.
