Nine launches its annual pop-up event, The Big Ideas Store

May 3, 2022 8:28

The Big Ideas Store is now open for its fifth year. Powered by Nine’s event hopes to ignite conversation with two weeks of high-profile speakers, creative workshops, exclusive research, and an immersive art gallery pop-up taking over the 22nd floor of Nine’s HQ in North Sydney.

Week one will dig deep into topics such as whether consumers want brands to play the role of activist and agitate for social change in exclusive research for Nine; how brands can play a role in Australia reaching United Nations’ goals for Sustainable Development; are marketers prioritising innovation and the future like Metaverse at the expense of technology currently available to enhance effectiveness; and data collection with a conscience and whether ethical data is the industry’s next big challenge.

Toby Boon and Liana Dubois

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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