Nine Network breached political advertising rules finds ACMA

The Australian Communications and Media Authority (ACMA),  has found Nine Network to have breached the rules for broadcasting political advertising, by not adequately identifying to the audience who had authorised the advertisement following an investigation.

The investigation found that the information required for a political advertisement run by the Western Australian Labor party was correct and present in the written form, however the speed it was spoken at made “the information unclear to the point of being unintelligible”.

ACMA chair, Nerida O’Loughlin said that those listening would not reasonably be able to understand who authorised the advertisement.