Nine News claims early 2025 ratings win
Nine’s Sydney news director Michael Best has already popped the champagne bottle and claimed victory in the hotly contested 6pm ratings for 2025, despite only being midway through the year.
This week, Best sent out a congratulatory email to his team, and selected colleagues, celebrating the ratings win and applauding Nine’s “hard work, passion for excellence and drive to produce the best news service in Sydney.”
In the email, seen by Mumbrella, Best said “9News Sydney has claimed the 6PM ratings for 2025 – just over halfway through the survey year!”
I want to know how Ten’s new 6pm show is faring
I can’t help but think that’s the height of arrogance. He’s working off a date matrix “5 day weekly wins” which is used by no advertising agency anywhere. These guys really are stuck in the dark ages celebrating winning low numbers vs low number wins. Childish actually. But what would I know, I’m just an advertiser. Mumbrella would be wise to call this out rather than echo it.