Nine and NRL to fit State of Origin players with GPS trackers in bid to push ‘datatainment’ offering
The Nine Network and the NRL are set to install GPS trackers in the jerseys of all of the players in this year’s State of Origin matches, as they look to boost the ‘datatainment’ offering for viewers and help improve player welfare.
Speaking at an IAB Digital Sport in Digital Media seminar this morning, Nine’s head of sport Sam Brennan described the move as something which has “never been done before in Australia”, and credited the NRL for helping them through a two-year development process.
Brennan: ‘Datatainment is feeding our appetite for sport’
He explained the move was fuelled from Nine’s side by the rise in ‘datatainment’, the need to provide viewers with more detailed and sophisticated statistics on sports in-game and in real-time, to keep them engaged.
Hi Alex,
Re: this quote “Sam Brennan described the move as something which has “never been done before in Australia””.
Gomeeki developed an app integrated in the players GPS tracking software 5 years ago with the Parramatta Eels. Here’s a brief case study that was written about the project back in 2012.
http://www.jeffbullas.com/2012.....ase-study/
In addition to tracking Nathan Hindmarsh running around the pitch, we were tracking every players hit as measured in G-force, line break speed, heart rates etc etc.
Despite being the most downloaded of any NRL club that season, the App was unfortunately turned off due to the new media rights deal coming into effect.
This is a different system. It uses LPS which is meant to be more accurate. It has never been done before as the data has never been broadcasted to an audience.
This is different technology. helps to observe player activity.
Thank you for sharing.