Nine overhauls insights reporting and programmatic platforms, signs partnership with Telaria

Nine is seeking to give brands and agencies a better understanding of the audience, overhauling its insights reporting around key video products.

The announcement:

Nine has overhauled its insights reporting around key video products with the aim of giving marketers and agencies a far greater understanding of the audience they are reaching through its video products, on digital properties such as nine.com.au and 9Now.