Nine Radio’s Greg Byrnes on 3AW’s rise and a historic survey for 4BC
Yesterday saw Nine Radio deliver its second survey results since the pause earlier this year, in which Melbourne’s 3AW experienced another boost and Brisbane’s 4BC had its first number one show in 40 years. Mumbrella’s Hannah Blackiston spoke with Nine Radio’s head of content Greg Byrnes following the result to find out what the plan is for survey eight.
It was a great day to speak with Nine Radio’s Greg Byrnes yesterday. Melbourne station 3AW had its best result since 1959, while Brisbane’s 4BC had its first number one show in 40 years. Understandably, the content boss of the station was delighted with the result.
“It’s absolutely remarkable what breakfast has done in Melbourne. We made a change when Burnso [John Burns who retired in July] left us and we were always confident that Russel Howcroft was the right fit, but the last two surveys are just remarkable. Overall, it’s the best result on 3AW since 1959 when the station recorded 23.4% and now, overall, it’s 20.6%. And that breakfast result has been reflected right throughout the day, all parts up considerably,” said Byrnes.
Greg Byrnes from Nine Radio.
