Nine Radio ends 25-year partnership with Australian Traffic Network as it rolls out new advertising packages
Nine Radio has ended its 25-year relationship with the Australian Traffic Network with the announcement of a replacement commercial offering for its news, sport, weather, and traffic coverage.
Under the new offering, exclusive sponsorship will be available to advertisers on all bulletins across the network and throughout the day.
“Over the past six months we have been examining all parts of our business to best serve the needs of our listeners and our advertisers,” Nine’s managing director of radio, Tom Malone, said.
Unlike Stevie Jacobs at breakfast on 2UE, I hope the Nine Radio traffic reports are not recorded the week before.
As long as the traffic report is longer time wise than the ads, I’ll be happy.