Nine restructures sales roles with new titles for both Peter Wiltshire and Alex Parsons

October 16, 2015 9:18

Wiltshire

Nine Entertainment has restructured some of its key commercial roles as it looks to streamline its operations and boost revenues from its television and digital assets.

CEO David Gyngell has promoted group sales and marketing director Peter Wiltshire to chief revenue officer, while Mi9 managing director Alex Parsons takes the title of chief digital and marketing officer.

Despite the changes to titles, Parsons will continue to lead Nine’s digital division Mi9 while Gyngell said Wiltshire’s title had been changed to reflect “his increased focus on core revenue growth across the broadcast and digital assets.”

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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