Nine sells events division Nine Live to private equity firm Affinity for $640m price tag

Nine Live Nine Entertainment Co has today sold its events business Nine Live to private equity firm Affinity Equity Partners for $640m.

In a statement to the Australian Securities Exchange, Nine (ASX:NEC) confirmed the sale of the business, which includes ticketing business Ticketek, arguing the money from the sale would give them flexibility for other investment options and a possible return of capital to shareholders.

“Nine Live has grown strongly under NEC ownership for the past 8 years,” said David Gyngell. “The team, led by Geoff Jones, have done a remarkable job expanding the business into touring and events and, more recently, into international sports and exhibitions.”

Gyngell also flagged that in the wake of the sale Nine would be focusing the business on television, digital and subscription video on demand (SVOD).

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