Nine sells Stuff to CEO Sinead Boucher in management buyout

May 25, 2020 9:06

Nine has finally found a solution for its New Zealand-based publisher Stuff Limited, with a management buyout expected to be completed by May 31, 2020.

The transaction will see the platform return to New Zealand ownership, something that was considered important for its future. CEO Sinead Boucher will take over the business.

Sinead Boucher has acquired Stuff in a management buyout

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Fairfax Hugh Marks New Zealand Nine NZME Sinead Boucher Stuff Stuff NZ stuff.co.nz

4 COMMENTS

JASON ANDREW TOPPIN 25 May 20

GREAT JOB NINE

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James MacKinnon 25 May 20

I think that this is a very courageous move by Sinhead but a very smart one if she can succeed.

I wish her all the very best of success and will head to the website to contribute a small donation to their team.

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Ray 27 May 20

I think that the number of devices for Binge based on its pricing structure should change to battle the likes of Stan and Netflix. So I would suggest the following and maybe they should also consider Bpay as a payment option.

$10 – 2 devices
$14- 4 devices
$18 – 6 devices

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faux 2 Jun 20

Good luck to the new owners! If Nine couldn’t make a profit from it, and ACM didn’t want it, it will take some very clever thinking to keep it alive.

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