Nine signs content deal with NBC Universal to bolster 9Now platform

Nine’s broadcast video on demand service 9Now – which has traditionally relied on catch-up and historical content from its linear broadcasts – will now feature content from international provider NBC Universal (NBCU).

Nine’s CEO Hugh Marks said the move was significant, because it positions 9Now as more than just a catch-up service.

9Now is evolving, says Marks

Since its take-over of Fairfax, Nine is now also the sole owner of Stan, a subscription video on demand platform which used to be a joint venture between the two companies.