Indeed aligns with Nine in jobs battle against Seek

April 5, 2019 2:04

Recruitment giant Indeed has aligned with Nine in a commercial deal which will pit the jobs brand against the News Corp aligned local market leader Seek.

The partnership, which will see Indeed commit a significant marketing budget to Nine’s news mastheads, kicked off on Friday with cover wraps of The Sydney Morning Herald, The Age and the Australian Financial Review.

The Nine and Indeed masthead wraparounds

News Corp threw in its lot with Seek in 2016 after accepting defeat with its own efforts in the space, CareerOne. News Corp had launched CareerOne in 1999 in a bid to grab classified ad dollars which were moving from print to online, but the site failed to fire and was overtaken by nimbler rivals such as Seek. In 2008 News had entered into a joint-venture with Monster Worldwide to offer combined online and print recruitment services through the CareerOne brand.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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