Nine signs multi-year deals with Google and Facebook for news content

June 1, 2021 9:58

Nine Entertainment Co (Nine) has become the latest media outlet to sign commercial agreements with Facebook and Google, following the Commonwealth Government’s enacting of the News Media Bargaining Code.

The deal with Facebook is for the supply of news video clips and access to digital news articles on Facebook news products, for a term of up to three years with a minimum amount payable over the term.

The five-year agreement with Google includes the supply of news content (excluding video) for Google’s News Showcase and other news products. Google will also expand its marketing initiatives across Nine’s platforms such as The Sydney Morning Herald, The Australian Financial Review and The Age. The amount payable is a fixed annual fee with “modest growth” in the early years, according to an announcement on the ASX.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.