Nine squeezes past Seven as Travel Guides nabs 712,000 metro viewers

Zanda Wilson

April 29, 2021 11:14

Nine’s Travel Guides was the top-rating non-news program on Wednesday night, airing to 712,000 metro viewers and beating more fancied opponents Big Brother and MasterChef.

The new season, which features a mixture of international destinations filmed pre-COVID and local destinations filmed more recently, helped Nine to a network share win, with 27.4% just beating Seven’s 27.0%.

The episode saw the Travel Guides families explore Greece and managed to top all three key advertising demos. It was also the #5 show overall.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.