Nine tests the waters with new micro-drama Flex
Sarah from Flex, Nine's first foray into the microdrama format.
Nine has launched what it is claiming to be “Australia’s first micro-reality series” Flex, which will be released onto social media in a weekly stream of one-to-two-minute episodes.
Flex is a reality TV series that follows the lives of seven “young, good-looking strivers” trying to make it in Bondi.
The show is being pitched as “a social-first vertical series”, with episodes released weekly onto Instagram and Tiktok from April 24. However, unlike other popular microdramas, which exist only as snack-sized phone-friendly episodes, heavy on exposition and cliff hangers, the main game for Flex is 9Now, where 22-25 minute weekly episodes wrap the plot into something more resembling a traditional television show.
hope it goes really well. the world needs to hear more from people looking to get rich of going to the gym and partying. Sydney really is the culture capital. Looking forward to the Betoota advocates critical analysis of the show