Nine to bring ‘sizzle’ to Australian Open tennis with ‘best seat in house’ strategy
A cross-platform strategy focused on generating content across news, sports, lifestyle and entertainment coupled with commentators including John McEnroe, Alicia Molk and Jelena Dokic are among Nine’s 2019 Tennis Australia plans.
The network confirmed a $300m deal Tennis Australia earlier this year, marking the first time in more than 40 years the sport would not be on Seven.
Nine unveiled its strategy this afternoon
Rest assured that Nine’s relentless new-look activation framework strategy will deliver maximum sizzle to the content offering across key tentpole platforms and demographic targets. It’s a fresh, identity-based marketing approach to the property and the brand.
Thank God for Netflix, looks like we’re going to be bombarded with Tennis 24/7 going by this.
Its summer lol .. whst do you expect