Nine ‘to have a fair crack’ in January ratings with Australian Open coverage

Nine plans to have a “fair crack” over the ratings period this summer, but is more focused on delivering its content to audiences and advertisers.

Matt Granger, Nine’s director of sales for sport who joined the company from ARN earlier this year, told Mumbrella the coverage will be about the “festival” of the Australian Open, arguing the cross platform strategy, which ties the Today Show, 9Honey, and the Wide World of Sports together, has “never been done before”.

Granger said Nine’s Tennis Strategy has never been done before