Nine to launch ad platform for small to medium businesses

Nine is launching a new platform for small and medium businesses, which will allow them to self-book television campaigns.

The 9Voyager platform was announced at the Nine Upfronts this evening, and will allow smaller businesses to create their own schedules using the off-peak and multi-channel inventory through an automated trading platform.

Prospective businesses will be able to pay for the campaign through credit card or PayPal, and if they don’t have a TV commercial to use, 9Studios will help to develop bespoke solutions.