Nine up as Win puts its money down

Hal Crawford

March 30, 2026 5:50

Nine was boosted on Monday after news dropped on the ASX that Win’s Bruce Gordon is quietly continuing his climb up the share register.

The Win group increased its economic interest in Nine from 25.22% to 26.30% after it turned an existing swap into 47.5m shares, then built additional exposure to about 17.1m shares in new cash swap contracts.

The vote of confidence helped push Nine up 2.78%, dragging the Unmade Index into positive territory for the day.

Note that despite the actual ownership increase, Win’s voting power remained flat at just under 23% (the converted swaps were already baked into voting power).

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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