Nine wins Wednesday night, but it’s all about Ten in the advertising demographics

Nine took another TV ratings win on Wednesday night, securing a 26.7% network audience share and 18.6% for its primary channel.

But in the key advertising demographics of 16-39s, 18-49s and 25-54s, Ten’s evening programming performed the best. Masterchef Australia topped all three of the key demos and drew an overall metro audience of 1.028m at 7:30pm.

Masterchef Australia performs well in the key advertising demographics