Nine wins the week as The Block counts down and X Factor struggles

November 6, 2016 12:03

Despite the big drawer of the Melbourne Cup for Seven and the return of First Dates, Nine has managed to win the week as the TV ratings season counts down.

Seven easily had the biggest audience with the running of the horse racing classic on Tuesday, albeit with a reduced five metro city audience compared to recent years, while its talent show X Factor continued to sag.

But Nine’s The Block, the debut of Aussie drama Doctor Doctor on Wednesday and the start of the test cricket season in Perth on Thursday with a prime time east coast audience was enough to give Nine the week.

The network finished the week with a struggling Australian team still giving Nine the best non-news show of Saturday night as 677,000 viewers tuned in.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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