Ninemsn brings niche women’s titles into network

Ninemsn partners with Independent Digital Media to bring primped, The Knot and Younger You into the network

The announcement:

ninemsn today announced a new deal that will see it partner with Independent Digital Media to bring their three niche women’s sites – PRIMPED, The Knot and Younger You, into the network.

The addition of these quality independent brands complements the scale of ninemsn’s existing aggregated women’s offering. Your Beauty Spot, ninemsn’s standalone beauty offering, along with the beauty sections of women’s titles; Grazia, Woman’s Day and Cleo, already reach a significant audience. The newly expanded ‘Beauty Network’ now offers advertisers access to an additional 380,000 enthusiasts each month.